Small Business is Easy

Let’s get real about starting a small business. You see, everybody’s hooked on this magical idea of being an innovator, a pioneer—hell, the next Steve Jobs. But let me tell you something, forget about innovating. It’s a gamble, a real crapshoot. You want a sure thing? Just copy. Yeah, that’s right. I said it. Plagiarism is the best-kept secret of the business world! Why waste time inventing when you can just take a peek over your neighbor’s fence and do what they’re doing, only better?

Think about it. All over this great, cracked land of ours, people are running businesses that aren’t exactly rocket science. We’re talking about delis, dry cleaners, and guys selling chemicals from the back of their vans. And all these businesses have one thing in common: they work on a system. It’s not the kind of stuff that’s gonna require a Ph.D. or some fancy pants Silicon Valley incubator. It’s more about the grit and grime of everyday hustle.

Now, here’s the kicker: the real risk in business is all on that poor sap who’s sick and tired of pulling a nine-to-five for a boss who wouldn’t notice him if he came to work on fire. This guy’s ready to jump ship and take the plunge into the deep end of owning his own gig. Why? Because he’s been making someone else rich and finally figured he might as well gamble on his own ability to screw things up rather than somebody else’s.

Here’s how you do it: you find a business that’s working. Let’s say it’s your corner deli. They sell pastrami sandwiches faster than a toupee in a hurricane. You go in there, you see what they’re doing right, and then you do it too—only you do it across the street, with better pastrami and maybe throw in a free pickle. What you’re doing isn’t groundbreaking, but hey, who said making money has to be original?

And remember, it’s all about the system. You set up a system where the money comes in, and less money goes out, and there you have it—you’re the conductor of your own money-making symphony. It’s not about the flair, it’s about the mechanics of it. Get the system down, and you can be as emotionless and robotic about it as you want. Just like that ex you can’t seem to forget.

Let’s think about this: whatever a business is selling, someone else can buy it, too. Yeah, you might not get the steep discount that the big players get for buying a gazillion units, but you can start somewhere. Close enough to make a run at it. You start small, you prove you’re not a complete moron, and voila, suppliers start taking you seriously.

And here’s where being the little guy can actually work in your favor. You’ve been on the inside, you’ve seen the cogs in the machine, and you know exactly where the squeaks are. Every job you’ve ever worked at, I bet you’ve spotted at least a dozen things that made you think, “Who the hell thought this was a good idea?” Here’s a secret: if you’re not climbing the ladder fast enough because your genius is being overlooked, maybe it’s time to build your own damn ladder.

Maybe you’re working at a place that sells something mundane—like mattresses and you notice the mattresses could be delivered to customers because they’re a pain to transport. Or maybe the inventory system looks like it was designed by a half-asleep raccoon. These aren’t just problems, they’re your golden ticket. Why not start your own gig where you fix all these issues? Offer delivery, streamline the ordering process, use technology that doesn’t belong in a museum, and just like that, you’re not just selling mattresses, you’re selling convenience.

The big leap is hiring employees. This is where you get folks who look at entrepreneurship like it’s jumping out of a plane—thrilling for some, utterly terrifying for others. They don’t want the risk; they want the safety of a wage. That’s perfect. You need them. They’ll want the job stability, and you’ll give it to them in exchange for helping you run the dream you’re betting your shirt on.

You see, when you really understand how a business works—not just on the surface but down to the nitty-gritty—you’re not just taking a wild gamble. You’re making a calculated bet on yourself. And why shouldn’t you? You know what you’re doing. You’ve seen the inefficiencies, you’ve got the solutions, and you’re ready to roll them out under your own banner.

So, to anyone sitting on the fence about starting a small business, I say this: the world’s full of mediocre businesses waiting for someone to do it better. Why shouldn’t that someone be you? Grab your ideas, take the plunge, and remember, if you’ve got the know-how, betting on yourself isn’t just smart—it’s the best bet you’ll ever make.

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