Every company wants more customers. Rather than make a superior product by understanding need and then delivering something of high quality, most opt to expand mediocre offerings to all demographics by appealing to the lowest common denominator. This strategy sabotages success by focusing on the trivial, signaling exodus to those seeking thoughtfully crafted tools. Google…
Tag: Customers
Fear Not The Delta Variant
When I was diagnosed with the Delta Variant, I didn’t tremble in fear about the possible complications of my illness. The weaker I felt, the more I drew strength from awareness of the potent virus brewing within me, ready for dispersal to penetrate flimsy masks that could never hold back the inevitable. Instead of cowering…